Portland Winterhawks Reveal

After 45 years the Portland Winterhawks have shed their past identity and introduced their brand new logo.

Photo: Winterhawks

he Portland Winterhawks, proud member club of the Western Hockey League (WHL), revealed a new brand identity Wednesday, including a new primary, secondary and wordmark logos, as well as a revised color scheme. The team's second logo, which features a gold "P" for Portland, two hockey sticks, a banner bearing the name "Winterhawks," and the words, "Est. 1976." The team's new wordmark has a smaller "PORTLAND" in red atop a bold "WINTERHAWKS" in black and gray.

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The secondary logo is in the middle while the accessories logo is on the right.

Photo: Winterhawks