Whether you're coupled up or planning to spend Valentine's Day solo this year, there's nothing quite like the love of a four-legged friend. That's why current and aspiring fur parents alike will want to jump on Coors Light's newest incentive to adopt, not shop, all month long. Coors Light paying for dog adoption fees in February 2020 encourages you to spread the love this Valentine's Day by ringing in the holiday with a new furry companion and, if you're in the mood, a beer or three.
With the end of cuffing season just months away, Coors Light is making it so much easier to skip out on the roses and chocolates in favor of some quality time with your new pup. There's never been a better time to finally go all in if you've been thinking about adopting a dog, because the Denver-based brewing company will cover a portion of adoption fees for 1,000 dogs between Tuesday, Feb. 4 through midnight CT on Friday, Feb. 21. In total, the brand will cover $100,000 in fees.