Some might think this is a brilliant idea. The new Heinz Packet Roller. A device you can buy (while supplies last) for $5.70. It squeezes every drop of ketchup out of your small ketchup packet. My question, "how often to we encounter small ketchup packets"? And when we do "do we really need to pay $5.70 to squeeze every last drop"? I do pretty good with just my fingers. OK, they are kind of fun. Novelty if you will? They even look like little Heinz ketchup bottles. A good conversation piece perhaps? OK, OK, go ahead and buy one they are here at heinzpacketroller.com.