Just in time for the holidays, Crayola's new blue crayon has a name. The company today announced Bluetiful beat four other finalists in an online contest that began with more than 90-thousand submissions.
Bluetiful replaces a shade of yellow called Dandelion that the company retired earlier this year. Crayola says Oregon State University scientists discovered a pigment YinMn that inspired the new blue hue. The company says we can look forward to the new crayon in time for the holidays.